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22 Oct 2025

Chiefs demand withdrawal of political flyer showing club merchandise

Chiefs demand withdrawal of political flyer showing club merchandise

The club has strict policies regarding the use of its brand

Exeter Rugby Club has issued a statement after a political leaflet showed a candidate wearing an item of club merchandise.

And it has demanded that the flyer is removed from circulation.

Club Chairman and CEO Tony Rowe CBE said: "Exeter Rugby Club has been made aware of a flyer being circulated by a political party featuring a candidate wearing an item of club merchandise.

"Exeter Rugby Club does not endorse Reform UK or any other political party. The club was not contacted by the candidate before the image was circulated and we have demanded that the organisation in question immediately removes the flyer from circulation.

"The use of our brand in association with any political messaging is something which we profoundly disagree with, we maintain strict brand guidelines and this falls far outside of these.

"Exeter Rugby Club will continue to monitor and act upon any unauthorised use of our brand, we would ask all supporters to make the club aware if they see any instances of the brand being used for promotional or political means."

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