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06 Sept 2025

Devon city is the best in the UK for freelancers

The study looked at five metrics: freelancer availability, the percentage of high-paying freelance jobs, internet coverage, train connectivity, and the availability of free workspaces

Devon city is the best in the UK for freelancers

Image: Katie Polansky/Unsplash

A new study has revealed that Exeter is one of the best UK locations to work freelance.

The study was conducted by specialist insurer of small businesses, Markel Direct, in light of the increased number of people moving to self-employment. 

It evaluated five key metrics, including freelancer availability, the percentage of freelance jobs paying more than £40,000, full-fibre internet coverage, train connectivity, and the number of WiFi working spaces.

Each factor was ranked on a scale from one to 50, with one being the highest and 50 the lowest, based on how each location compared to others.

Exeter claimed the top spot for the highest number of freelance jobs per 10,000 residents and ranked eighth for the availability of free workspaces.

Leeds was ranked as the second highest, while Wakefield placed third. 

Generally, heading North appears to be a better option for freelancers, with six out of the top-10 cities all located in northern England or Scotland.

Freelancers wanting to pursue higher-paying opportunities should consider Portsmouth, which ranked first for the highest percentage of jobs paying over £40,000 a year, with over 70 per cent of roles advertised offering a higher figure.

According to the Office for National Statistics, £40,000 is the benchmark of a high-paying salary. 

The study, which asked 500 self-employed people a series of questions related to their business or work, also explored the key challenges that the self-employed are facing in 2024.

Over half (51 per cent) said that “irregular income due to economic issues” was at the top of their list. 

Second in the list of challenges was a “limited client/customer base” for 34 per cent of respondents, followed by struggling with the “seasonal fluctuations in demand” by 33 per cent of respondents. 

But despite these challenges, an overwhelming 92 per cent of those surveyed said they intend on remaining self-employed in the future, with “being their own boss," "flexibility,” and “pursuing a passion” cited as the biggest benefits of going it alone. 

You can read the full results of the study here.

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