Gen Z - a controversial catalyst for the future

Exeter University graduate Emma Mallett argues Gen Z are not just changing the workplace, they are changing the world

Here she presents her case!

I grew up near Exeter and have been working in the city since I graduated in July 2023. The local community has welcomed me with so much support and I am genuinely so excited about Gen Z in Exeter. 

What I feel I can share which may be valuable to readers is my perspective on what this generation wishes for.

Gen Z are changing the world, and they care about doing so. If you want to acquire, retain and develop Gen Z employees, you need to understand what they care about.

As a generation, we demand innovation, adaptability, and a unique approach to collaboration. Gen Z are reshaping the meaning of ‘work’ in controversial ways. We care about purpose-driven work, we challenge traditional norms and ask why?

For Gen Z, ‘work’ is a dynamic ecosystem that demands constant evolution. Growing up in the digital age, we know the power of digital platforms to transcend geographical boundaries, enabling a global workforce that thrives on diversity and inclusion...all of which could be led from an office in Exeter.

The days of working solely for a salary are going and Gen Z increasingly value aligning personal ethos with organisational missions. For example, I care about sustainability and social responsibility, so I work for a B Corp. We are pushing companies to prioritise environmental and social impact in their business strategies, and if they don’t…we’ll just set up our own, rival firms!

Born into the era of smartphones and social media, Gen Z effortlessly bridges the digital divide. We want to see technology leveraged to streamline processes, amplify creativity, and create global connections.

Social media has spawned some incredibly good movements, like empowering women’s rights and raising the discussion of neurodiversity. We use tech for good and we want to see businesses keeping up.

Traditional hierarchical structures are giving way to a more collaborative and transparent approach. A changed organisational hierarchy enables inclusivity and empowers every team member to contribute unique insights.

We explore different avenues, learn to fly, then give our peers their own wings. 

Diversity and inclusion aren't just buzzwords; they're non-negotiables. Creating a world where differences are celebrated, Gen Z are committed to creating inclusive workplaces. We demand diversity because that should be the equitable norm. 

Finally, the conventional 9-to-5 workday is no longer the standard. A flexible work environment that accommodates personal and professional aspirations, remote work and flexible schedules are a shift towards a more adaptable and accessible work structure.

On the flip side, Gen Z will work ‘outside of work hours’ and on ‘weekends’ for businesses and missions we care about. We maintain our own personal brand and take ownership of this - it’s our way of expressing who we are to the world. 

As Gen Z continues to influence the workplace, companies must adapt to attract and retain the best talent. If you provide support, guidance, inclusivity, respect and opportunity, Gen Z will choose you, stay with you and work hard, because we invest in what we care about.

So, as we look to the future, it is clear that Gen Z are not just changing the workplace, they are changing the world, and it’s a world I can’t wait for Exeter to lead.

This article first appeared in Exeter Tomorrow magazine.