Award-winning farm shop to open new North Devon site

An award-winning Devon farm shop has announced it will open its first North Devon branch this year.

Strawberry Fields, which currently operates four other sites across the county, said its new shop at Aller Cross is expected to open in Summer 2026.

The family-run business confirmed the former site just outside South Molton will undergo a "full refurbishment" over the coming months.

The expansion follows the success of the company's existing "satellite" shops in Buckfastleigh and Exeter.

The owners said the new site would mirror this smaller model, focusing on a coffee shop and a "food-to-go" offering alongside fresh produce.

The business, run by the Mounce family for more than 30 years, has seen rapid growth since its inception as a small working farm.

In 2023, its flagship site in Lifton was named the UK's Best Large Farm Shop. It has also recently been shortlisted for the 2026 title.

A spokesperson for the company said the move to North Devon was the "next exciting chapter" for the brand.

The news comes as the business nears the launch of another site on Dartmoor, at the former Dartmoor Diner.

Refurbishment work at Aller Cross is expected to begin shortly, with a specific opening date to be confirmed later this spring.