Torbay company's national Tik Tok award is Superb!

A world-leading Torbay-based digital commerce agency has been recognised at a national level with a prestigious award.

Superb, which has its headquarters at EPIC in Paignton, has been named TikTok Shop UK TSP Agency of the Year 2025.

It was the highest partner award presented at this year’s TikTok Shop UK Awards.

Superb was recognised for its performance supporting brands on TikTok Shop through live shopping, affiliate marketing, creator partnerships, and performance led commerce strategies. 

The award places Superb at the top of TikTok Shop’s UK partner ecosystem, recognising both scale and quality of results delivered for retail brands.

The TikTok Shop UK Awards celebrate agencies, creators, and partners who are driving innovation and growth across social commerce. The TSP Agency of the Year award is the most significant agency accolade of the night and reflects long term contribution, commercial impact, and leadership within the platform.

Superb was the first agency selected to join the TikTok Shop Partner programme and has been an official partner since late 2021, supporting the platform from its earliest stages in the UK. 

Since then, the team has worked with a wide range of brands, from fast growing challengers to major household names, helping them reach new audiences and generate meaningful revenue through TikTok Shop using a combination of live commerce, always on affiliate programmes, and creator led content.

Matthew Blay, CEO of Superb, said: “We are incredibly proud to receive this award. It is a reflection of the team we have built here in Torbay and the belief we have always had in TikTok Shop as a serious commerce channel. 

“This recognition is about real outcomes, real partnerships, and the consistent hard work of an exceptional group of people.”

The agency has grown rapidly over the past few years and is part of a wider creative and digital economy in Torbay that continues to gain national attention. 

Superb employs a multidisciplinary team spanning strategy, live production, affiliate management, content, and performance marketing, and works closely with TikTok Shop and its brand partners to deliver broadcast quality live commerce experiences.

The award also highlights the increasing importance of social, live, and affiliate driven commerce within the retail sector, with TikTok Shop emerging as one of the fastest growing platforms for product discovery and purchasing in the UK.

Superb plans to continue investing in talent, production, and innovation from its South Devon base, while working with brands across the UK and internationally.